Photography Studies College
Photography Studies College is one of Australia's leading photography institutions. The brief was to develop a publication for their open day — something more engaging than a standard marketing brochure.
The response was a 36-page tabloid. An editorial format that gave PSC's courses, culture and outcomes room to breathe within a considered narrative. The tabloid format was a deliberate choice, borrowing the credibility and pace of print journalism to reframe a recruitment tool as something worth reading.
Alongside the newspaper, a complete suite of course brochures, social media assets and open day materials extended the same visual language across every student-facing touchpoint, forming a cohesive communication system across the institution.
Photography Studies College
Photography Studies College is one of Australia's leading photography institutions. The brief was to develop a publication for their open day — something more engaging than a standard marketing brochure.
The response was a 36-page tabloid. An editorial format that gave PSC's courses, culture and outcomes room to breathe within a considered narrative. The tabloid format was a deliberate choice, borrowing the credibility and pace of print journalism to reframe a recruitment tool as something worth reading.
Alongside the newspaper, a complete suite of course brochures, social media assets and open day materials extended the same visual language across every student-facing touchpoint, forming a cohesive communication system across the institution.
SERVICES
Creative Direction
Editorial Design
Publication Design
Content Design
SERVICES
Creative Direction
Editorial Design
Publication Design
Content Design
LOCATION
Melbourne
LOCATION
Melbourne
