That became the thread. Not just making things look right, but making them make sense, to the people building the business and the people it's trying to reach.
Design has always been about making sense of things. Not simplifying too early, but understanding something fully enough that it can take its own shape.
Proportion, typography, restraint. Systems that feel inevitable rather than imposed. I'm drawn to work that feels resolved, structured in a way that teams can actually use, day after day.
collaborations
I partner with founders and teams at moments that matter. Sometimes that's a defined project. Sometimes it becomes something ongoing.
What connects all of it: building something that doesn't just look right, but holds together, making it easier to communicate, decide and move.
about me
For over 25 years, I've worked across brand, publishing and cultural leadership. Leading creative teams, curating international exhibitions, building identity systems at local and global scale.
I directed Photobook Melbourne, curated exhibitions for LensCulture at Aperture New York, Photo London and Paris Photo, and founded Unless You Will, one of the early online photography magazines celebrating global talent.
Across all of it, the work has been the same: come in when things are in motion, get clear on what's actually being built, and shape something that can carry it forward.
I now run Meadow Studio from the Goldfields of Victoria. It's slower here. More considered. That's not a coincidence.
