LensCulture reaches a global audience of photographers across every level of practice. The brief was to develop an educational resource that could meet that audience where they are: practical, inspiring and genuinely useful.

The response was an 81-page guide to portraiture photography. Conceived and delivered as a complete editorial project, the guide brought together concept development, art direction, design, editorial strategy, and original interview and feature writing into a single cohesive resource.

The goal was to produce something worth keeping. Not a quick read, but a reference. Something a photographer could return to.

Within the first six months, the guide had been downloaded more than 170,000 times. It has since been translated into French, Spanish and Italian.

—lensculture.com