The brief was to refresh and extend the Wilya Janta brand. Respect what existed, and build a system for what comes next.

The identity is grounded in Warumungu Law and Cultural Protocol.
The two snakes symbol, representing the Jurnkkurakurr waterhole, carries deep cultural significance across Central Australia. It is more than a mark. It represents story, connection, and a way of working.

The approach was careful and considered. Retain what holds meaning, build around it. The visual identity was refined for greater clarity, consistency and flexibility, without disrupting its cultural integrity.

Brand guidelines, social media systems and supporting materials brought everything together into a clear kit of parts the team could use with confidence.

A brand that feels familiar and renewed. Grounded in its roots, and ready to show up consistently across every touchpoint.

—wilyajanta.org